MAA501 News Journal Entry #4: Olympic movement_Jenkins

  1. Title

Olympic movement targets youth-centric sports for Tokyo2020

  1. Article Source

Alaka, J. (2015, September 28). Olympic movement targets youth-centric sports for Tokyo2020 – Premium Times Nigeria. Retrieved October 7, 2015, from http://www.premiumtimesng.com/sports/190713-olympic-movement-targets-youth-centric-sports-for-tokyo2020.html

  1. Article Topic

Olympic movement

  1. Summary

This article speaks to the Olympic movement as the Summer Games in Tokyo in 2020 are targeting to add five youth-centric sports (as agreed by the International Olympic Committee (IOC) in the interest of getting more youth to participate in the games. For instance, mainstream sports like surfing and skateboard have been added to itinerary mainly because they are popular with young people all over the world.  According to the IOC, “The five sports will serve as a driving force to further promote the Olympic movement and its values, with a focus on youth appeal, and will add value to the Games by engaging the Japanese population and new audiences worldwide, reflecting the Tokyo 2020 Games vision.”

  1. Reaction

The potential value here is that by adding sports that are popular with the younger crowd, the Olympics in 2020 has the opportunity to increase overall interest and value in the Games. I think this is a great idea, as I would love to see softball return to the Olympics and having the participation of people of all ages if qualified, would mean a greater audience is watching. I would love to see the Olympics branch out to include more sports that today’s youth are taking part in for it creates a more well-rounded world.

  1. World Impact (if applicable)

The world impact here is obviously that the Olympics are at a stake, a worldly event that happens every two/four years. To combine both traditional competitions with youth-focused events could generate a wide appeal for the Games and alter the future of the Olympics in a good way. I’m all for tradition, but why not try to engage a new audience?

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